Maalavidaa

The work behind the name.

Alycia Rainaud built Maalavidaa around a 2018 thesis on the role of psychology in design. The neon gradients and saturated abstraction aren't decorative — they're the argument: color as a tool for emotional regulation, rhythm as something you can actually feel. The work doesn't tell you how to feel. It gives you something to feel with.

Auto-extracted from primary source page (verify before publishing): Maalavidaa | About is Alycia Rainaud , a French Graphic Designer and Digital Artist based in Montréal, Canada. She created Maalavidaa in 2016 as both a persona and an artistic mindset, while graduating in June 2018 with a Master Degree in Graphic Design and a thesis dealing with the importance of Psychology in Design. With this aim as a work thread, she founded Heal The Deal, Web3’s first emotional support club, a safe space driven by creativity and empathy, as well as a gateway to a new path in Alycia’s visual journey. Web research (verify): Maalavidaa is the persona of Alycia Rainaud, French graphic designer and digital artist based in Montréal, QC, Canada; brand/persona founded 2016. Education: Master’s graphic design DSAA Lycée Denis Diderot Marseille (2018, thesis on psychology in design); prior graphic design training ESDAC Aix-en-Provence. Practice ties abstract neon aesthetics to Jungian therapy, color therapy, meditation; founder of Heal The Deal (2021) and Creative Director at 0x Society (verify titles/dates on site).

Maalavidaa, the artistic alias of Alycia Rainaud, is a French graphic designer and digital artist based in Montréal, Canada. Since 2016, she has been creating vibrant, abstract digital art that explores emotions and life’s complexities through daily abstractions. Inspired by Jungian therapy and creative exercises, her work focuses on raising emotional intelligence and mental health awareness through color healing and artistic expression. Alycia holds a Master’s Degree in Graphic Design, with a thesis exploring the analogy between book design and psychology. Her dedication to mental health advocacy and creative exploration has led to impressive collaborations with brands and organizations such as Adobe, The New York Times, Vice, and Figma. These partnerships have brought her unique, emotion-driven art to global audiences, solidifying her reputation as a trailblazer in digital art and mental health advocacy.