Linda Baritski

Linda Baritski spent years inside major studios before SEASONOFVICTORY became the public name for her own practice. A Kiehl's global campaign across 48 locations in 2022-23 made the shift impossible to miss, but the interesting part is how much studio discipline stayed in the work: color handled with intent, characters built to land fast, art direction still doing quiet work under the image. It scales from packaging to walls without changing accent.

Linda Baritski, also known as Season of Victory, is a London-based illustrator, graphic designer, and art director originally from Okinawa, Japan. She has worked in the United States, Japan, and the UK. Her work features bold illustrations, vibrant colors, and psychedelic patterns, creating a playful and optimistic style. Season of Victory has collaborated with brands like Marks and Spencer, VitaCoco, Transport for London, Uber, LG Electronics, Kiehl’s, OLAY, Adidas, LEGO, Google, and The Washington Post, among others.