Sancho

Sancho Sancho is a visual artist and illustrator who grew up in Birmingham and Shanghai before settling in Amsterdam. The characters are quirky, the color bold, the hand-drawn line consistent across personal prints and commercial work for brands like NBCUniversal, LG, and Carlsberg. Humor runs just underneath everything.

Sancho is a visual artist based in Amsterdam, known for his quirky characters, bold colors, and distinctive hand-drawn style filled with humor. His work playfully celebrates popular culture, fashion, and music through a vibrant and expressive lens. Originally inspired by the streets of Birmingham (UK) and Shanghai (China), Sancho draws from urban life, architecture, and street art. With a background in IT and design, he blends precision with spontaneity to create a style that feels both sharp and spontaneous. He has collaborated with global brands including NBCUniversal, LG, Wrike, Revolut, and the Carlsberg Group, transforming everyday culture into colorful, thought-provoking art. @bysancho